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  1. Defining the drinking experience concept: a case study of craft and industrial beer consumption, La experiencia de beber cerveza: definiendo el concepto de consumo experiencial en la cerveza industrial y artesanal

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    Description: The are a of stud y of this thesis is sensory and consumer science, with a strong influence of the fi eld of cognitive and social psychology. The thesis focus is on the study of the experience of drinking (consumption experience or product experience). With the objective to contribute to...
    Subject: Beer -- Social aspects, Consumo de bebidas alcohólicas -- Estudio de casos, Cerveza -- Aspectos sociales, and Drinking of alcoholic beverages -- Case studies
    Creator: Gómez Corona, Carlos
    Contributor: Ares Devincenzi, Gastón, Chollet, Sylvie, Escalona Buendía, Héctor Bernardo, Juárez Romero, Juana, Lelievre Desmas, Maud, and Valentin, Dominique
    Publisher: Universidad Autónoma Metropolitana
    Posgrado: Doctorado en Biotecnologia
    Language: eng
    Año de publicación: 2016
    Rights Statement*: Acceso Abierto
    License: Atribucion-NoComercial 4.0 Internacional (CC BY-NC 4.0)
    Tipo de Recurso: info:eu-repo/semantics/doctoralThesis
    Identifier: https://doi.org/10.24275/uami.8c97kq448